A view from the Eyecare Trust
Welcome to the first edition of Vista magazine, the Eyecare Trust's new monthly newsletter. Vista is designed to keep you up-to-date with the Trust's ongoing programme of public information campaigns promoting all aspects of eye health and the importance of regular eye care. It will also provide information about the wide range of practitioner resources that the charity produces and details about how you can get involved with and support the Trust.
For more information about the Trust or to get involved with future campaigns please call us on 0845 129 5001.
Board Changes at the Eyecare Trust
The Eyecare Trust today announced the appointment of two new trustees. Nigel Burnett Hodd BSc, FCOptom, Dip.CLP joins as a lay representative and Louise Devine BSc Hons has been elected to represent the Association of Optometrists (AOP). Click here for more details.
The Eyecare Trust today announced the appointment of two new trustees. Nigel Burnett Hodd BSc, FCOptom, Dip.CLP joins as a lay representative and Louise Devine BSc Hons has been elected to represent the Association of Optometrists (AOP). Click here for more details.
Safe Sun Vision
The Trust has published a template press release on its website to help practitioners promote safe sun vision and the benefits of entrusting your summer eye care to a registered professional. Click here for more details.
The Trust has published a template press release on its website to help practitioners promote safe sun vision and the benefits of entrusting your summer eye care to a registered professional. Click here for more details.
The ABC of AMD
The Eyecare Trust has published a new patient information leaflet on the subject of age-related macular degeneration. Written in plain English it provides patients with facts about AMD. Click here for more details.
The Eyecare Trust has published a new patient information leaflet on the subject of age-related macular degeneration. Written in plain English it provides patients with facts about AMD. Click here for more details.
What the paper's say
Recent consumer press coverage generated by the Trust to promote positive eye care includes coverage on Radio 4’s Woman’s Hour as well as articles in Good Housekeeping magazine, Company magazine, Prima, Men’s Health, The Times, The Daily Telegraph and the Daily Express.
Recent consumer press coverage generated by the Trust to promote positive eye care includes coverage on Radio 4’s Woman’s Hour as well as articles in Good Housekeeping magazine, Company magazine, Prima, Men’s Health, The Times, The Daily Telegraph and the Daily Express.
Parents put on UV Alert
The Eyecare Trust has launched a campaign to raise awareness of the importance of protecting children’s eyes from the damaging effects of UV.
The campaign includes a media campaign targeting national and local press, the publication of a patient information leaflet and online features. See www.eyecare-trust.org.uk for more information.
Exotic Eye Care
The Eyecare Trust has teamed up with exotic juice manufacturer, Rubicon, to highlight the role that nutrition can play in
maintaining good eye health. Look out for the Eyecare Trust logo on Rubicon’s new natural papaya juice drink which hit
supermarket shelves this month.
A joint campaign promoting the benefits of a healthy diet include a £multimillion ad campaign and the production of a patient information leaflet.
Digital Vision
Congratulations to
Mrs J Thornton of Thornton Wright Opticians in Halifax who won a LEICA D-LUX 3 digital camera in the Trust’s Optrafair prize draw.
Mrs J Thornton of Thornton Wright Opticians in Halifax who won a LEICA D-LUX 3 digital camera in the Trust’s Optrafair prize draw.
Daily News Alerts
To subscribe to the Eyecare Trust’s Optics in the News daily news alerts send your email contact details to Melissa Reeds at info@eyecare-trust.org.uk alternatively you can register by calling 0845 129 5001.
Vista magazine is produced and distributed by the Eyecare Trust. If you wish to unsubscribe to the Vista mailing list please email info@eyecare-trust.org.uk. The Eyecare Trust is a registered charity (no. 1086146). Correspondence address PO Box 804, Aylesbury, BUCKS HP20 9DF.