The Trust is leading the way providing public advice and information on viewing 3D media.

3D is set to become even bigger news over the next five years as more cinema releases enter the third dimension and TVs and home entertainment systems get 3D enabled.

However, more then six million Britons has a visual impairment that means their brains are unable to correctly process the individual images transmitted by current 3D technologies.

Poor binocular vision can lead to eyestrain and headaches or simply mean that viewers can’t make out the 3D effects at all.

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Blind to the risk of sight loss

The Trust marked World Glaucoma Day (12 March) with the launch of a public information campaign designed to highlight the importance of diagnosing the condition before symptoms become visible.

The campaign entitled ‘Ignorance may be bliss, but it could leave you blind!’ invited the public to take a simple online test to assess their risk of developing glaucoma – anyone at high risk of the disease was urged to take URGENT action and visit their local optometrist to prevent needless loss of vision.

During the campaign the Trust’s website also featured an interactive vision simulator illustrating how the disease affects your vision, a downloadable fact sheet, general advice and information about the condition and a ‘living with glaucoma’ case study which took a personal look at how the condition can impact on your quality of life.

Friends of the Trust were also invited to participate in the awareness campaign.

A free resource kit containing posters, regionalised template press releases, fact sheets and a patient questionnaire were published on the members’ section of the Trust’s website www.eyecaretrust.org.uk.

click here for more information about how Friends can access the marketing resource kits published on the Trust’s website.